The platform is rolling out a fresh option that enables them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the company revealed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale launch. This shift comes amid a surge in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this content is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network tagged as made with AI. Collectively, more than 100 m media items are submitted to the app daily, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI content they see by using the topic control option in the application and selecting the AI content topic. Additional categories that can already be adjusted under the setting encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
Its rules require users to label convincing artificially created content, and it bans harmful AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its user guidelines.
Additionally, the platform will now apply an AI-generated watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This action is aimed to help prevent users from trying to evade the tagging system.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for professionals and institutions to develop educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in training coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
